As the dominant player in the online bond marketplace, TradeWeb offered something unique at the time: a single platform for pre-trade, trade and post-trade applications. Prism launched the One Network campaign and created the positioning “where business gets DONE.” This clearly resonated with target audience and strengthened TradeWeb’s leadership with a distribution gain of over 1500 new buy-side institutions.

Results: 42% increase in average daily volume ($85 billion/day) for first quarter ‘04, versus previous year.

Brand strategy, brand positioning, direct marketing, advertising, print collateral, digital media, trade marketing