St. Joseph’s was rapidly losing market share. They turned to Prism’s Healthcare Team to revitalize their image with a consistent brand platform for all sites and services. “Opening Doors to Better Medicine” helped reposition the 150-year old hospital and gain market share in a highly competitive landscape.

Results: within one year – total market share rose from 18% to 25%, primary service area rose from 26% to 36%, advertising recall rose from 8% to 24%.

Brand strategy, tagline positioning, direct marketing, advertising (print, tv, radio), print collateral