Prism took a decidedly different marketing approach to support Stamford Hospital's petition to perform open heart surgery. The bold look with graphic type had emotionally appealing headlines, and copy with a strong call to action. The integrated communications program was a tremendous success. It generated over 13,000 signatures to support the initiative and help win state approval.

Winner:
First Place, Community Outreach
2006 Lamplighter Award,
New England Society of Healthcare Communications

Advertising (print, radio, outdoor/transit), direct marketing