As a fast-growing senior living community with 11 independently marketed residences, the company came to Prism for an umbrella brand identity – name, logo and tagline – that would unify and strengthen its positioning. After the “Sterling Glen” name was embraced, a tree icon was added (symbolizing life, home and hope) along with the tagline: “Senior Living. Distinctive Lifestyles.” that connoted active, upscale living.

Brand positioning, brand identity & design, stationery system, print adverting, print collateral