To create a distinct advertising theme, Prism took its cue from public service announcements to position Saratoga as a caring and educational leader in its community. The "It's Good to Know" campaign created an authoritative and caring voice for Saratoga in the region. It also gave Saratoga a unique and recognizable look in its competitive marketplace.

Winner:
Bronze Award, Direct Mail
2006 Aster Awards

Advertising (print, radio, television),
direct marketing, print collateral, newsletter design, website