The Provident Bank turned to Prism to reenergize its brand with a new positioning strategy and a BusinessAdvantage™ banking program designed to increase checking accounts opened. High-impact integrated communications raised awareness with a creative theme that focused on the “real bank value” of Provident’s free BusinessAdvantage™ Checking and high-yield Business Money Market Account. 

Brand strategy, direct marketing, advertising, signage, brochures, sales materials