Instinet was the dominant player in a rapidly evolving industry. As Instinet’s first agency of record, Prism created “The Power to Do More” corporate positioning to reinforce the strength and value of its products and services in a marketplace that had become increasingly commodity-driven. A 3-tiered, integrated communications program effectively communicated Instinet’s added value benefits.

Results: 140% increase in after-hours volume trading, capturing 85% of all trades; 50% increase in share of desk real estate gained with re-launch of new order management system.

Advertising, direct marketing, print collateral