In NYC, a city with very distinct hospital brands, NYU–Hospital for Joint Diseases (HJD) needed break-through advertising for its new Joint Replacement Center of NYC. The clever "Joint People" campaign did just that, proving to be "ownable" and unique. The advertising theme "We Keep You Moving" invites consumers to talk to HJD's world-renowned physicians for joint replacements.

Winner:
Gold Award, Outdoor Transit Series
2006 Aster Awards
Merit Award of Excellence,
Newspaper Series
2006 Healthcare Marketing Awards

Advertising (print, outdoor), website

Click here to view Joint Replacement Center of NYC's website.