Viewed as a little “dusty” and faced with static ad growth, Country Home turned to Prism to develop a trade campaign that would increase ad pages among non-endemic advertisers. Prism’s “Address of the New Country Class”™ provided the magazine with a fresh, modern image that sold the quality of its upscale readership and helped reposition the publication.

Results: Within 12 months, campaign successfully attracted non-endemic advertisers from the beauty, high-end food and automobile industries.

Advertising, direct marketing, media kit, print collateral, sales presentation