Colomer (formally Revlon) turned to Prism to help launch a new permanent hair color, the fastest growing segment in ethnic hair color. Prism revitalized the Crème of Nature brand that had become “dated” while introducing a new product that appeared fresh, relevant and exciting. The Colors line was created using bold, contemporary visuals and inspiring copy.

Results: Became #3 ethnic hair color within one year of launch; gained distribution in over 14,000 doors.

Brand positioning, brand identity & design, packaging, advertising (print, radio, outdoor), merchandising