04/06 Pershing, LLC retains Prism and its Financial Services Team for brand strategy, corporate positioning and creative development of a new global advertising campaign. The print advertising will break in fall '06 in trade magazines carrying the theme "Your Business without Limits."
03/06 The Provident Bank introduces Premier Rewards targeted towards retention of its high net worth clients. Prism will create a multi-tiered direct marketing program to promote the initiative highlighting its benefits, including a complimentary vacation package.
01/06 Barclays Capital turns to Prism to introduce BARX on Bloomberg to the Asian marketplace. A multi-tiered direct marketing program will be launched in both English and Japanese. The global venture will be reinforced as HTML e-mail blast.
06/05 Hudson United Bank asks Prism to develop a positioning strategy for its high interest-bearing accounts. Prism answered with the introduction of the HUB PowerRate. An integrated communications program, including advertising, direct marketing and merchandising is being designed for the introduction.
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