As an integrated communications agency, we’re “media-neutral” and have the ability to think across a broad spectrum of traditional and alternative marketing channels. The integrationCODE is a planning tool developed by Prism that defines marketing components and the spending mix that will best support strategic goals.

After analyzing business objectives and the competitive arena, determining target audience and defining budget, we can then begin the development of an integrationCODE which makes optimal use of available marketing channels with established parameters.

We can also monitor and evaluate the effectiveness of the integrationCODE based on established benchmarks and goals. After the communications plan is implemented, we use our findings to reallocate marketing budgets, if needed, to better balance the media mix and strengthen ROI.