What will make a person reach for one product over another is its brand appeal. That appeal is a differentiation that’s supported and enhanced by marketing. At Prism, we’ve developed the brandCODE, which acts as a blueprint for building strong brands and user appeal. Just as an architect uses one blueprint to build a house, brand builders should use one brandCODE to build a brand.

The Prism brandCODE is a unique, proprietary tool that provides the client with the necessary CODE for developing and creating brand marketing and communications. The brandCODE is a representation of strategic properties – attributes that the brand can deliver to its user – and its a unique essence.

The brandCODE and Brand Positioning Statement, make up the brandCODE Platform, which establishes a brand’s point of differentiation in the marketplace. Having the brandCODE Platform in place simplifies and prioritizes messaging and validates all creative deliverables.